EB-5 Investor Overview

Etude Pros is developing a portfolio of high-performance salons across California through structured growth and strategic investment.

This overview outlines how the Etude Salon Collective aligns with the EB-5 Immigrant Investor Program — creating measurable job growth and sustainable business value within the beauty industry.

Understanding the EB-5 Program

The EB-5 Immigrant Investor Program allows qualified foreign investors to obtain U.S. permanent residency by investing in enterprises that create at least ten full-time American jobs.

Etude Pros participates through the Direct Investment model, which provides investors with a transparent link between their capital, job creation, and operational performance.

For official information about eligibility, investment requirements, and current processing guidelines, please visit the U.S. Citizenship and Immigration Services (USCIS) EB-5 Program page.

For over 17 years, Etude has demonstrated stability, scalability, and professionalism in the U.S. salon sector — one of California’s most employment-dense service industries.

Each Etude location operates under an employee-based, AB5-compliant model, generating more than ten full-time U.S. positions per site. This structure directly satisfies EB-5 job-creation requirements while elevating standards of employment, education, and design within the beauty industry.

A Proven Platform for Sustainable Job Creation

Experienced Leadership and Proven Operations

Meet the Leadership

Led by Founder & CEO Joshua Park, Etude Pros unites creative excellence with disciplined business management.

Together with Artistic Director Shannon Rha, the leadership team blends creativity, structure, and education to inspire both stylists and investors.

With more than two decades of combined experience in salon operations, stylist education, and brand development — supported by dedicated partners in finance, human resources, and compliance — the team delivers a model of performance and professionalism.

This foundation ensures that every Etude investment is guided by transparency, structure, and long-term sustainability aligned with EB-5 program standards.


  • Artistic Director

    Shannon Rha is a visionary hairstylist, educator, and founder, celebrated for her mastery of cut, color, and creative direction. She empowers other stylists through technique-driven education.

    Shannon also serves a Wella Top Artist specializing in color correction, foilyage, balayage, and advanced cutting techniques, showcasing her artistry in specialty like modern shags.

    As Artistic Director at Etude Pros, Shannon brings her refined aesthetic, educational leadership, and reputation for excellence to guide our collective’s creative vision.


  • CEO

    Joshua Park is an entrepreneur, creative director, and educator with over two decades of experience in salon management, brand systems, and stylist education. He founded Etude Salon in 2007, establishing it as one of Los Angeles’ premier professional salon brands known for precision, education, and quiet luxury.

    Under his leadership, Etude has evolved into the Etude Salon Collective — a scalable model that combines artistry, disciplined operations, and career sustainability. Joshua’s vision for Etude Pros integrates structured business growth, professional development, and design excellence, setting new standards for modern salon enterprises.

Structured Growth & Participation

Etude Pros’ expansion strategy is built around a cluster model — flagship salons anchoring regional training academies and satellite studios.

Each project is open to qualified investors through direct participation in Etude Pros’ EB-5 program or other approved investment partnerships.

Investors gain access to a transparent operating structure, third-party job-impact reporting, and long-term management oversight.

  • Direct investment format (EB-5 compliant)

  • Single- and multi-investor opportunities

  • Full employment documentation and economic reporting

  • Job creation exceeding 10 positions per salon

Request Investor Information

Qualified investors may request the Etude Pros EB-5 Business Overview or schedule a private presentation with our executive team.

Request Investor Deck

* This page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Participation in EB-5 investment programs is limited to qualified investors under applicable law.